Portfolio | Books

Welcome! Lyla Foggia is both a published author herself and a publicist who has helped numerous authors reach and expand their audiences through expert positioning and media attention. Call 503-622-0232 to discuss your project with her. (Pictured: The cover of the Pander Brothers’ new critically-acclaimed graphic novel, Girlfiend).

CLIENTS

Dr. A. Jay Cristol The Liberty Incident: The 1967 Israeli Attack on the U.S. Navy Spy Ship (Potomac Books)

Dr. Kenneth Ruoff The People's Emperor: Democracy and the Japanese Monarchy, 1945-1995 (Harvard East Asian Monographs)

Joan Johnston New York Times best-selling romance novelist, The Price (Colorado)

J.T. Petty Clemency Pogue: The Hobgoblin Proxy (Simon & Schuster)

Kresley Cole New York Times best-selling romance novelist: The Captain of All Pleasures

Mollie Davis and Kristine Van Raden Letters to Our Daughters: Mother’s Words of Love (Beyond Words)

The Pander Brothers Girlfiend (graphic novel, Dark Horse Comics)

Patrick Carman New York Times best-selling young adult novelist:Land of Elyon I: Dark Hills Divide

Richard Martin SuperFuel

Susan Strong The Greatness of Girls: Famous Women Talk About Growing Up; The Greatness of Boys: Famous Men Talk About Growing Up (McMeel)

Tami Ashcraft Red Sky In Mourning (Hyperion)

CASE STUDIES

Through careful positioning, Lyla Foggia has been able to help numerous authors realize their dreams - such as helping turn Japanese history scholar Dr. Kenneth Ruoff into an overnight international celebrity with interviews by ABC Evening News, NPR, Time, Newsweek, New York Times, AP, Reuters and more; creating the strategy that made it possible for former self-published children’s book author Patrick Carmen (now a regular on the New York Times’ bestselling lists) to score his first book contract; guiding New York Times’ romance writer Kresley Cole onto the national stage; rescuing Tami Ashcraft’s gripping tale of personal survival at sea before it sunk out of sight; bringing one of the most successful romance novelists her first mainstream exposure (landing her first hardcover on three bestselling lists); and providing a federal judge the help he needed to become the central focus of a national debate over a historic incident that was already 30 years old.

It’s rarely the case, but making the bestseller lists wasn’t even a goal for Dr. Kenneth Ruoff. After all, his new book, The People’s Emperor: Democracy and the Japanese Monarchy, 1945-1995, a published version of his doctoral thesis, was never intended for general audiences. Rather, Ruoff hoped it would establish him as a leading authority on the royal family in the English-speaking world. With the release timed to coincide with the birth of the next likely heir to the throne, Lyla Foggia calculated that American media would be looking for experts to interpret this monumental event. The problem was, all of the stories were being filed from Tokyo, and Foggia had only weeks to get Ruoff on their radar screens. Fortunately, Ruoff was heading that way to deliver two prestigious academic lectures – providing a window to schedule him for back-to-back interviews with ABC World News Tonight,Time Magazine, the New York Times, Wall Street Journal, Los Angeles Times, NPR, the Associated Press and Reuters, among other outlets. It was just the first chapter of Ruoff’s new standing as the go-to expert whenever the royal family is back in the news. The campaign, he has said, also played a key role in helping him win the Japanese equivalent of the Pulitzer Prize.

When popular romance novelist Joan Johnston was ready to release her first hardcover, Foggia laid in a penetrating grassroots campaign that helped land it at #15 on the New York Times bestseller list and in the top 10 of the Wall Street Journal and Los Angeles Times lists.

Like a lot of self-published authors, Patrick Carman wanted to score a publishing contract with the majors. Foggia provided the positioning and key elements of the strategy that delivered over 350 school kids to a local Barnes & Noble. Within weeks, New York came calling with a long-term commitment from Scholastic Books. Carman’s first children’s title, Land of Elyon: The Dark Hills Divide, went on to spend six months on the New York Times bestseller list. Today, he’s one of the world's most successful authors in the genre.

Foggia is in a unique position to understand what authors and their books need to succeed. As well as a veteran promoter of new titles, Lyla Foggia is an award-winning author of a landmark book (Reel Women Excerpts/Reel Women Media Kit", who did a 13-city book tour (with multiple signings at each stop), over a hundred interviews (including in the Wall Street Journal and NPR), and numerous speaking engagements around North America.

Foggia Public Relations is in a unique position to understand what authors and their books most need to succeed. Lyla Foggia is not only a veteran promoter of new titles, she’s an award-winning author of a landmark book who has literally lived every aspect of a successful book campaign. Prior to the release of her award-winning tome, Reel Women, she strategized her own book campaign, wrote the media kit and other publicity materials to anchor it, and spent nearly six weeks on a 13-city tour speaking to standing-room only audiences at bookstores, clubs and other venues. And she’s been on the other side of the microphone on more than a hundred media interviews, resulting in an avalanche of coverage in major newspapers (such as the New York Times and Wall Street Journal), television shows, magazine spreads and radio programs (including NPR).